Climate Change Messaging That Works: A Psychological Approach

Climate Change Messaging That Works: A Psychological Approach, November 2 at the Aquarium of the Pacific, Long Beach, California

Earth’s climate is changing and humans are the major driver. The facts are equally clear that the changes in human behavior needed to address this looming threat are lagging—Why? Why are humans so unwilling and unable to deal with this issue that gets more challenging every day? Are there better ways to present the facts to effect changes in attitude and behavior?

On November 2 the Aquarium will host a day-long forum bringing together climate scientists and psychologists to develop strategies to motivate people to act on climate change. The forum was inspired by a new book by scientist and psychologist Jeffrey Kiehl called Facing Climate Change. The book will be available for sale, and Kiehl will be signing copies. In this evening lecture, the forum participants will share and add to the ideas in a panel discussion moderated by Aquarium President and CEO Dr. Jerry Schubel.

If you are unable to join in person, the event will be streamed and you can join us here: https://www.youtube.com/embed/Q4TkXHourqg